インドネシアにおける電子商取引のビジネスモデルに関する考察
1) 立命館大学
| Abstract | 本研究はインドネシアの電子商取引に関する様々なビジネスモデルについて考察する：B2C、C2C、ショッピングモール、オンラインショップ、SNS等。さらに消費者の観点から、技術導入に関するUTAUTを拡張した概念モデルの仮説について提案する。 |
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| This research focus on several kinds of Indonesian e-commerce with its diversified business models and features in Indonesia such as business to consumer (B2C), consumer to consumer (C2C), classifieds, shopping mall, and online shop in social media. Furthermore, this study focus on the e-commerce consumer adoption. One model used by researchers to understand the adoption of e-commerce by consumer in general is unified theory of acceptance and use of technology (UTAUT). This study suggest the extension of UTAUT and UTAUT2 by previous researcher to better understand behavioral intention and actual use in e-commerce from consumer perspective. Proposed model building with several hypotheses was provided in this study. | |
| Keywords | 電子商取引，技術導入，ビジネスモデル |
| e-commerce，technology adoption，business model |
